Expertise

Project Management

From large multi-methodology qualitative projects to small dipstick market insights, we manage
them all. We also manage tight deadlines and are transparent with our clients throughout the
process.

Reporting

Whether short de-briefs are needed or detailed presentations, we are experienced in pulling insights together, always bearing the marketing and/or research objectives in mind.

Moderating

Moderating is our passion as we love interacting with people. Our energy stems from immersing ourselves into the lives of others and understanding what drives and motivates people to behave the way they do.

Data Analysis

Qualitative data analysis is done by pulling themes together that are consistent throughout the
processes, whilst understanding demographic and psychographic nuances between segments and
sub-groups. Quantitative analysis guides the thinking by quantifying the themes and helping
prioritize areas of importance. We are led by the objectives at stake and each project is uniquely
different in its approach.

Content Analysis

Content analysis is a time-consuming but thoroughly rewarding part of any project. It delves into the insights gathered and unpacks the details within the content of data gathered, giving rich
insights and direction to strategic thinking.

Desk Research

The researching and gathering of secondary data assists in defining and understanding the broader
industry that is being investigated. There are a number of secondary sources of information
available. Our expertise lies in knowing which ones will provide optimal results.

Venetia Amato Research

Expertise